HARIBO is a sweets producer, founded in 1920 in Bonn, Germany by Hans Riegel. The name is an acronym for Hans Riegel, Bonn.
The founder died during the Second World War and his son, also called Hans Riegel, took over the factory on returning to Germany after the War, and expanded its operations, taking over many local sweet manufacturers in countries all over the world.
Today HARIBO is one of the biggest manufacturers of sweets, namely of fruit gums, liquorice and foam. There are five factories in Germany and 13 throughout the rest of Europe. There are sales offices in almost every country in Europe as well as in the USA .
Haribo was one of several German companies which is alleged to have employed forced labour in its factories during World War II. Haribo disputes this, and has declined to contribute to an ex-gratia payment made by other German companies to survivors.
Haribo’s German catch phrase is “Haribo macht Kinder froh / und Erwachsene ebenso”, which translated as “Haribo makes Kids happy / and adults the same”. The voice of Thomas Gottschalk has been connected with the Haribo advertisements since 1991.
In English, to preserve the rhyme, it becomes “Kids and grown-ups love it so / the happy world of Haribo”, whilst in French the slogan translates as “Haribo, c’est beau la vie/ pour les grands et les petits”.
Try It for yourself
-Jonathan
Today's Verse
— Isaiah 41:4 (NIV)